Meet Abby Shaw, a versatile creative producer and visual expert. As a multi-hyphenate creative, Abby seamlessly blends aesthetics, personality, and functionality to enhance physical environments and elevate your business.
Her journey began at The Penn State University, where she earned her BA in Graphic Design. Transitioning her digital design expertise into retail, and she became a Visual Merchandiser, curating captivating retail spaces that not only inspire but also drive sales.
Abby’s professional trajectory led her to the role of Global Director of Visual Merchandising and Retail Marketing at Burton Snowboards. Leading a team of marketers and visuals, she designed window displays, retail fixtures, and flagship stores worldwide. Additionally she oversaw tradeshow exhibits and POP displays for the wholesale business.
In 2018, Abby founded "at space" to help businesses bring their ideas to life in physical spaces.
While excelling in retail and consumer experiences, Abby extends her design skills to corporate, commercial, and hospitality environments. She collaborates with you to ideate, create, and realize the overall vision for your brand in any space – whether it's a story to tell, a store to open, or a space to curate, Abby has you covered.
Her intuitive process and emotional connection with clients ensures a unique and personalized experience, be it retail, restaurants, trade shows or community environements. Your journey with Abby transforms spaces into meaningful, memorable, and functional environments, that drive sales.